Oluwafemi Daniel Adefeso is a Sports Media personality, Sports Development / Youth Empowermentadvocate and Social Entrepreneur from Nigeria.
He is the Founder at Balls Activating Literacy and Leadership Foundation (BALL Africa) and the Convenerof the African Basketball Conversation, a basketball stakeholder conference that unites African thought leaders on thechallenges and the solution development of the game of Basketball on the continent.
After a modest Student Athletic and Semi Professional Basketball career. Femi transferred his passionfrom active sports into sports journalism in 2012 as a volunteer at University of Lagos Radio, a Community radio station, while pursuing aPost Graduate Diploma, Broadcasting Major at the Nigeria Institute of Journalism, Lagos.
In less than a year he became an household and an in house Sports analyst on national TV, hosted hisown Sports show THE BASKETBALL ARENA on national radio, recording over a 100 episodes. He has sinceworked for Pan African Sports media giants Supersport TV, now defunct Kwesé Sports TV and featuredon the BBC News, BBC Sports and BBC World Service as an contributor and freelance reporter. He also has published works on ESPN.COM, FIBA.BASKETBALL and Opera News Nigeria.
To his credit as a Sports reporter Femi has covered 5 African Basketball Championships in Cote d’ivoire, Mozambique, Cameroun, Tunisa and Mali. He has also covered major NBA events including the 2018 NBA All-star Weekend in Los Angeles, California and multiple (8) Regular Season NBA games at the United Center in Chicago and the Bankers Life FieldHouse Arena in Indianapolis, Indiana.
Femi credited to be the first journalist from Africa to interview Los Angeles Lakers Allstar LeBron James, famously invited him to visit Africa. Toronto Raptors President, MasaiUjiri; Former NBA Vice President and Basketball Africa League President, Amadou Gallo Fall, Chicago Bulls legend now South Sudan Basketball Association PresidentLuol Deng, seasoned Chicago Sports journalist Sam Smith, NBA Senior reporter Steve Aschburnerand Nigerian-American NBA Allstar, Victor Oladipo to mention a few notable names.
A passionate volunteer for notable courses, Femi hasservedas a volunteer in the office of the Public Relations officer at Nigeria Basketball Federation (2015-2016) and the Lagos State Basketball Association (2018 – 2021); Major sports initiatives including the Giants of Africa camp in Ghana, OlumideOyedeji Basketball Camp, Youth Alive Community Basketball League and many more.
His hunger and passion for sports development in Africa birthBALL Africa in the middle of thepandemic in 2020. His aims to mentor and expose African youths to the opportunities within sports value chain in order to develop holistic athletes andthought leaders like himself, while growing the African ports eco-system.
Femi has his first degree in Human Kinetics from Tai Solarin University of Education, an Executive Education certification in Sports Business Management from the Lagos Business School (2018), a certification in Fundraising from Philanthropy University (2018).He is currently an Executive MBA student at Quantic School of Business and Technology Washington DC, USA.